Example research activities.


“If I only go two days instead of four that’s fine. I don’t beat my- self up about it.”
—SHARI M.
The existence of a goal is more valuable than reaching it.
Is it a conversation? Is it one-directional? What type of tone or personality works best? What do they consider to be helpful or meaningful? Is content about being a sounding board or offering ways to push fitness?
How do we create a way to get authentic feedback from women on content about an all-day fitness experience when we can't be with them 24/7?
Working with Atomic Object on the iPhone app.